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The Most Popular TikTok Cleaning Hacks Revealed

Whilst for most of us cleaning is a chore, for some it’s a passion – to the extent that there are people taking to social media to share their best cleaning hacks and tips. As a result, TikTok has quickly become one of the best places to pick up cleaning tips and tricks, with cleaning trends such as #laundrystriping and #squeegee blowing up on the app. If you’ve ever wondered how to get a nightmare stain out of your white carpets or how on earth you’re actually supposed to clean your washing machine, CleanTok is your new best friend.

Whether cleaning is a task that you love or loathe, CleanTok videos are genuinely satisfying to watch. Whether that’s seeing people’s before and after cleaning routines, or watching someone tackle a horrendous cleaning project like a grease-caked oven or a second-hand sofa covered in hair and dirt.

At Pure Salt, we wanted to know what the very best cleaning hacks that have come out of the social media platform, so we analysed TikTok data to reveal the 20 most liked videos and the 20 most hashtagged cleaning trends.

The 20 Most Liked Cleaning Videos and Hacks on TikTok

Browsing through CleanTok, you’ll see satisfying time-lapses of houses being cleaned from top to bottom and tips on how to clean the trickiest bits of your house such as your oven or the coils in your refrigerator. You’ll also come across some genius cleaning hacks whether that’s how to clean your airpods or your white trainers in minutes. We’ve gathered data on the most popular cleaning videos of all time on TikTok – the results are below!

Watch the Top 5 Most Popular Cleaning Videos

1. Kitchen and Bathroom Restock (@midwesternmama29) - 11,000,000 likes

The most popular cleaning video on TikTok is a fridge restocking video by @midwesternmama29. Restock videos are a popular trend on cleaning TikTok, where people show how they organise food in their pantry or fridge using different glass jars or labelled tupperware boxes. In this video, @midwesternmama29 shows that she has an aesthetically pleasing way of displaying everything in her home, from babybels in the fridge to keeping laundry detergent in a trendy glass jar. This is the cleaning version of ASMR, as it’s so relaxing to watch. Safe to say, we now have home organisation-envy! 

2. Laundry Stripping (@emmast_john) - 5,100,000 likesading Text Here

Laundry stripping is a method of deep cleaning linens in your house that has become a cleaning trend that has blown up on TikTok. In this video, @emmast_john soaks the outside of her second-hand coach in a bath of laundry detergent and soapy water. She leaves it to soak for two hours and the bath water turns dark brown from all the dirt and residue inside of the fabric. The results are satisfying to watch but have made us rethink whether we’d risk buying second-hand furniture in the future!

3. Toilet Clean (@cleanwithnessa) - 4,500,000 likes

On Cleaning TikTok, people love to show off the cleaning products that they use around the house. Sometimes because of how effective they are and other times just because of the pretty colours! In this video, @cleanwithnessa shows viewers how she mixes a neon pink bleach and powder solution to clean the toilet in her house. In the comments, viewers are concerned about whether it is safe to mix chemicals whilst cleaning, but in the caption, @cleanwithnessa says “YES I mixed chemicals YES I wore a mask & YES you should follow.”

@cleanwithnessa

YES I mixed chemicals YES I wore a mask & YES you should follow 😉 😂 🦄#Cleanwithme #cleaningyoulllove #YouGotThis #cleaningmotivation #cleanasmr

♬ original sound - Gabby

4. Shower Cleaning Hack (@vaneamaro91) - 4,400,000 likes

If you hate cleaning your shower, then this time-saving cleaning hack is for you. In this video, @vaneamaro91 shows you the easiest way to keep your shower clean using an affordable cleaning brush tool. This soap dispensing brush by a brand called OXO can store cleaning fluid. @vaneamaro91 recommends filling the brush with dish soap and vinegar. Store the brush in your shower and use the brush to give your shower a quick clean once a week whilst showering! This product is available to buy on Amazon.co.uk for just £16.86 and can be purchased here. Keep it stored in your shower so that it’s within reach whenever your bathroom needs a quick freshen up. 

5. Shower Clean (@.scrubadubdub) - 3,800,000 likes

‘Product overloads’ and ‘product dumps’ are an ongoing trend on Cleaning TikTok. This is a trend where people will use an excessive amount of cleaning product, usually when cleaning their toilets or showers. Although it’s satisfying to watch, people have wondered whether there might be health risks involved in being exposed to so many chemicals at once whilst cleaning. Others have observed that using so much product can cause damage to the drains and pipework in your home. In this video, @.scrubadubdub thickly coats her bath and shower in five different cleaning products. 

The 20 Most Popular Cleaning Hashtags on TikTok

Hashtag trends are huge on Cleaning TikTok, with hashtags such as #cleanwithme and #cleaningasmr having hundreds of millions of views. The interesting thing is how polarising some of these trends have been. For example, #productoverload caused controversy in the comment section of many videos because of the health risks of being exposed to a large quantity of chemicals whilst cleaning and because of the wasteful nature of the trend. Watch them for yourself to see where you stand on whether most of these cleaning trends are necessary for a tidy home or a waste of time and money.

Methodology:

To calculate which 20 TikTok cleaning trends are the most popular, we input different cleaning related keywords and hashtags into TikTok to build a list of 50 videos with a high view count and number of likes. We recorded the number of likes gained by each video and ranked them from highest to lowest number of likes. 

We also recorded the names of any hashtags used in the caption section of the videos alongside the number of views for each hashtag. We expanded the list by inputting related terms into the search bar and recording any related hashtags that were suggested. We then ranked the hashtags from highest to lowest number of views to reveal the top most popular cleaning trends.

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